I posted about Tai Lopez and his upcoming SEC case for his not very sophisticated Ponzi Scheme.
I made a Hormozi reference and people lost their shit.
Good.
I don't think that he's a full 100% grifter, I think he's a prime example of "popular, not talented"
The Bert Kreischer of gurus.
My theory was validated when overnight, a BUNCH of guys started trying to unload his worthless books on TikToks with ads.
How do I know they are worthless? Every ad I saw had no engagement. No comments, not even a "fuck you scammer."
Imagine you shelled out 6k for those dogshit books and now have to unload them to zero audience, a product that no one wants now that the hype is gone.
The worst part is that most of those guys won't even break even from that purchase.
"But he gives so much value, bro."
Yeah, as long as he has guys lined up to believe in his get rich quick bullshit.
That itself is the playbook. The sucker economy. The easy pill.
I've said it before and Ill say it again. Younger entrepreneurs will do nearly ANYTHING except start a fucking business and actually take some losses.
Remember guys, you learn the most from experience. Not from some roided out assclown that charges you 6k for 3rd grade level info.
Honestly? I learned more from VYBO videos on YT and those are free.
Is Alex Hormozi a Scammer?
byu/flyfightandgrin inEntrepreneur
Posted by flyfightandgrin
14 Comments
Of course.
Some people hate him just to hate him.
Is he some business genius? No.
In fact, all of his books are just his original teachers books (Dan Kennedy) rewritten.
Do his book actually have generally good advice? Yes.
If you feel scammed over a $0.99 book I don’t know what to tell you.
Yes. Next.
You’re asking the wrong questions.
It’s not, “Is Alex Hormozi a scammer?”
It’s, “How can I apply his advice to what I’m working on right now?”
Keep posting these if you want but whether he is or isn’t, isn’t going to change your life. Why not spend your energy on something that will actually change your life?
I questioned him (as any rational person should) early on. However, over the many years I’ve been in business, his videos have remained correct. I watched a lot of his content early on, and every so often I’ll figure something out in my business and think, “ohhhh, he was right again!”. I’ve never paid for his books, so I can’t judge that, but his content is legit from my own lived experience. Skepticism is a good thing IMO, as it helps avoid the cult like mentality. However, yes, he’s legit (I was even surprised how legit lol). I’m used to YT scammers and grifters.
The genius is that he’s publishing real value so that people use it to create businesses, and those businesses then pay for his stuff (as he’s given them value for free, so they feel like they owe him and/or trust him). He’s playing the long game, and very legit.
Of course, don’t take it as gospel, but he’s one of the good ones. Learn from it, then implement it, and judge for yourself. It’s not easy, it’s hard. If you don’t trust him, that’s fine too! Business is also about developing yourself as well as the business.
Haters are always gonna hate. Try it out and judge for yourself. Eventually, after you’ve made it a few years into your business journey, you’ll find out just how much value he’s giving away for free.
If the product is free, then you’re the product, which is what he’s doing.
I find posts like these strange. On one hand, they’re designed to farm agreement and pile on hate toward Hormozi. On the other, anyone who’s actually built something can see this isn’t a real critique but a resentment dressed up as insight.
So if Alex Hormozi is a “scammer,” what exactly is he scamming people *of*?
He gives away 99% of his material for free. His message isn’t “get rich quick” it’s “work harder, think longer term, build real value.”
Lots of value in his books, endless free advice on his LinkedIn, hard to call him a scammer when his content has helped so many people.
Saw a significant boost in my outreach after applying things I learnt in his book $100m offers to my business.
I’ve never bought his mentorships, but I know people who have. At that level, the value isn’t really in the advice he gives you, it’s more in the network you build with other entrepreneurs at “your level”.
Gotta pay to play sometimes.
All of his stuff is free and he doesn’t sell courses so no
My advice is stop looking for gurus and stop worrying about which ones are ‘legit’ etc. It doesn’t fucking matter. Start a damn business that you’re either good at or passionate about in some way and start learning each part of the business you need to learn from the best possible sources.
I’ve read over 100 books about various aspects of business, done a few courses, listened to numerous podcasts etc. I learnt a little bit from most places, even people like Alex and if I found out tomorrow that he was the worlds biggest scam artist it wouldn’t personally matter to me because I got what I needed and moved on.
I don’t need to run a background check on every person I learn from. I try their advice and it either works or it doesn’t. In Alex’s case most of what he says works as it’s all tried and true stuff that you can learn from many different places.
There’s no one guru or source of truth out there that will give you everything.
Nope, I don’t think so. His advice is always very nuanced and usually based on what he went through personally. His story is out there and been told a million times.
I spent the 6k$, not a big investment for any well running business. Already made over 50k back on top just implementing his sales and offer strategy.
Don’t buy if you’re starting out, but if you have a business already it’s not worse than any other course or mentor. I definitely don’t have time to pick the essentials out of 30 books full of fluff so 6k for the condensed version were worth it. If you know more than me already, it’s probably a bad deal, but for me it was great.
Those who can, do; those who can’t, teach.
It’s all a scam.
You’re wrong. He is a full on 100% grifter.