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    Crypto Exchanges Part 2 -A Detailed Study – Best Crypto Exchange – data-driven analysis based on who you are!

    The opinions expressed in the video are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry.

    0:00 Community-Driven Study
    I am not paid or sponsored by any of these companies
    Community-only driven results to show what people think about each exchange
    Crowdsource the experiences of our community and share the results to benefit all

    0:20 The Study Framework
    Thesis: Individuals have different experiences with exchanges; by crowdsourcing these experiences we can quantitatively evaluate these platforms
    Mission: Using a data-driven approach, find the exchange best fits a persona

    0:30 The Survey

    0:45 10 exchanges studied, analyzed on 16 metrics, across 4 categories:
    Cost
    Risk
    Ease of Use
    Power Features
    Composite Score = True Average of the responses to all 16 metrics
    Survey Details

    Cost:
    Trading Fees
    Transaction Fees
    Spread
    Yields
    Ease of Use:
    Availability of Coins
    Customer Service
    Signup Process KYC
    Mobile App
    Survey Metrics
    Risk:
    Security
    Trustworthiness
    Platform Reliability
    Insurance
    Power Features:
    Derivatives
    Leverage
    Pro Features
    Wallet

    1:00 Demographics
    Over 1K respondents participated in the study!
    Sample from InvestAnswers’ Youtube and Patreon community
    +32,000 questions answered!

    So here we have our age distribution of very few people 20 and younger but I know who you are and a very nice spread 21 to 30 , 31 to 40, 41 to 50 and 51 to 60 and 60+.

    1:30 Overall Preferences
    Takeaway:
    #1 Overall: Binance
    Followed by: FTX, Kraken both above baseline

    2:00 Male vs Female
    Takeaway:
    Most Female-friendly: Square
    Men and Women view certain exchanges very differently. Specifically: FTX, Square, Robinhood

    2:30 “Casual” vs “Serious”
    Takeaway:
    Casual Users: Square
    Experienced & Pros: FTX
    Binance, Kraken does well with all experience levels
    Square far below baseline outside of casual

    3:00 Battle of the Ages
    Takeaway:
    Millennials: Binance, Square
    GenX & Boomers: FTX
    Square drops off the map for GenX and Boomers.
    Kraken, everyone’s backup exchange of choice?

    4:00 Binance
    The Good:
    Good on all metrics
    Millennials preferred
    Favorable for all skill levels
    Top ex for Europe and ROW
    The Bad:
    Not boomer friendly
    Not North America friendly

    4:30 FTX
    Good:
    Excellent on all metrics
    Exp. and Pro preferred
    Older Gen preferred
    Bad:
    Not beginner / casual friendly
    Not Female friendly
    Below baseline for Millennials

    5:00 Square
    Good:
    Casual preferred
    Female friendly
    Millennial favored
    Bad:
    Disliked by Exp & Pros
    Disliked and not used by older Gens

    5:30 Build Your Own Weights
    Everyone is different.
    Build your own weighted average scores to reflect what’s important for you with the BYOW calculator, which allows you to assign weights to each of the 16 metrics.

    6:00 Persona: The Cost-Conscious

    6:30 Persona: The Risk Averse

    7:00 Persona: The Utilitarian

    8:00 Persona: The Advanced Trader

    9:00 Conclusion
    Super interesting observation here that if it wasn’t for the lack of coins and FTX they would’ve beaten Binance – but FTX are adding more coins by the day and they add quality names. FTX 5.07 score on coins. Binance had 7.77 highest of all scores across all parameters

    Want more?
    (you know what to do!)

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