Too many options! caught in the weeds

Hi. I’ve been working for months to create quality kits that help people therapeutically. The issue I’m running into is making decisions on the containers –
A) all will not be the same size
B) these are designed to be giftable and kept so plain cardboard box isn’t the vibe.
C) finances – I can’t invest in full branding, especially with inconsistent sizes
D) Even selecting just two kits to focus on, I can’t decide if I should invest in pine boxes with sliding tops that seem to give more of a giftable vibe but are somewhat expensive or do I learn to make the boxes to reduce the cost. :-/ Im a DIY’er at heart so I struggle with how to make those decisions. How does one just pull the trigger and move forward knowing their “brand” is on the line? I don’t want these to be designed as cheap and I don’t intend for them to be cheap.

Help! I feel like I just need a rule, a guide, a do this/that, something to push me out of the weeds.