I spent too much on a launch video for my business, tell me if it was worth it

Hi everyone,

In my network, there are quite a few startups that are building their startups solely around marketing funnels instead of products. And the most successful ones are using character-based marketing- creating some pixar-like/animated character and really leaning into that. That reminded me of Duolingo success as well.

I thought why more brands are not using mascots/characters?

So I participated in a Cursor hackathon a month ago, won $15k 1st place cash prize, quit my job and committed to this idea full-time- and for launch we created a launch video. I spent €2000+ on it and we plan to launch soon on my and my co-foudners socials. (if you want to see it, I will add the link to comments),

Would love to hear your thoughts and what people think about extravagant launch videos but since the tool is visual I thought the launch should be visual as well.

If you are curious about the tool, here is some more info:

1. Character-based marketing has been on an upwards trend, producing incredible results to companies advertising through consumer channels. Duolingo is the prime example.

Distribution is everything nowadays and if mascots mean better ROI on your marketing efforts, then mascots it is! 📈

1. We are betting that more and more AI-first software companies will associate their brands with characters- they all have character built-in, why not associate it with a memorable body? 🤖

2. The amount of online (tech/ecom/digital products) business is growing exponentially. You can one-shot a calorie tracker app or a Shopify ecommerce store with a single prompt, but everyone is using the same tools and models to do so. 🟰

This means sameness all around- that’s where a well-developed brand character can become your moat.

And personally, I am kinda done with this utopian futuristic minimalism.

But thats me.