I help people research plastic surgery clinics internationally. I've been through extensive procedures myself across multiple countries and noticed how many people seek independent advise and guidance.
The job as a plastic surgery consultant does exist and the Beauty Broker Melinda makes good money helping people match with surgeons, but getting started seems very difficult due to restrictions. In Europe, before and after photos are often banned. On social media, surgery content sometimes gets flagged. On Facebook too. On Reddit as well – I once mentioned what I do, not in a spammy way, and I even had people contacting me and the next thing my comment got removed. It feels like a minefield and discouraging.
There is a demand of people wanting independent advice – I see lots of questions with strangers answering, some who don't even have experience and give bad advice. There are experienced people who could share what they know and be paid not for gatekeeping but simply for spending time giving proper guidance. But this industry seems hard to crack.
I've seen other people being restricted too, and I'm starting to wonder if some industries – even when there's clear demand – just can't be cracked due to trust issues and platform restrictions. Maybe I'm giving up too soon, but everywhere I try to get clients I'm confronted with barriers. Maybe it's just not a niche that platforms allow like healthcare, fitness, skincare, etc.
Has anyone managed to build something in a restricted niche like this? Should I stick with it or accept it's not viable?
Beauty broker/Plastic Surgery consultant – interesting niche, but feels impossible to break into
byu/rosesandsoul inEntrepreneur
Posted by rosesandsoul
2 Comments
this niche is hard, but not impossible. the mistake is trying to “market” where platforms are most sensitive. socials hate anything that smells like medical advice, even if you are just guiding. instead, think trust first, distribution second.
what usually works in restricted niches is going off platform. long form content, like a blog or Substack where you explain processes, risks, how to evaluate clinics, what questions to ask. no selling, just real experience. then use socials only as a funnel, not the main stage. answer generally, stay educational, never direct people publicly, let them come to you privately.
also, don’t position yourself as advice for outcomes, position yourself as research help and decision support. words matter a lot here. people pay for clarity and time, not promises.
if people already DM you when you mention it, that’s signal. platforms being annoying doesn’t mean no demand, it just means you need a quieter, slower path. restricted niches reward patience way more than hype.
Build a community that brings value or answers questions, for example – Facebook groups or Whatsapp communities. I’ve seen huge FB groups where people exchange pics & recommendations on the topic, and if you’re the owner you don’t have to worry about restrictions, plus, you literally have your target audience right there.