Serious question because.
Everyone says "build your email list" but… does that actually work anymore? I don't open marketing emails. You probably don't either. My inbox is a graveyard of promotional content I'll never read.
So what's the truth here?
Does anyone actually open your marketing emails? Email marketing is dead
byu/redoneguercif inEntrepreneur
Posted by redoneguercif
2 Comments
I personally do, but I’m also very quick to unsubscribe from anything that doesn’t provide value on each or most emails.
Honestly? Email marketing and cold email are two totally different beasts.
Newsletter stuff with 15-20% open rates – yeah that’s rough. But cold B2B outreach when you actually know what you’re doing? I consistently get 40-50% opens.
The thing nobody talks about is deliverability. You can write the perfect email but if Gmail flags you as spam, game over. I’ve been building a tool around this problem (fluenzr.co) and it’s insane how many people destroy their sender reputation before they even start.
Most people also quit way too early. Email 3 or 4 is usually where replies happen.
So nah, not dead. Just most people are bad at it lol