Brazil’s crypto market jumped 43% in 2025 with average investments crossing $1,000

Brazil is quietly becoming a major crypto market, and one solid window into that is Mercado Bitcoin’s latest report. On their platform, transaction volume grew 43% year over year and the average person is now investing over $1,000 (about 5,700 reais). Thats a pretty significant number for an emerging market.

What's really interesting is how the market is evolving. Its not just speculation anymore. About 18% of investors are diversifying across multiple crypto assets instead of going all-in on one coin. Bitcoin is still the most traded followed by USDT, ETH and Solana. But stablecoin transactions tripled compared to last year as people looked for lower volatility options during uncertain times.

The demographic shift is notable too. Investors under 24 years old increased by 56% which shows crypto is catching on with younger generations. But growth happened across all age groups including high net worth individuals and institutions. Geographically its spreading beyond just São Paulo and Rio into other regions.

Low-risk crypto products saw massive 108% growth. These digital fixed income offerings (on Mercado Bitcoin) distributed about $325 million to investors in 2025. Seems like Brazilians are getting more sophisticated and looking for yield opportunities beyond just buying and holding.

Even traditional finance is taking notice. Itaú Asset Management now recommends allocating 1-3% of portfolios to Bitcoin as a hedge against currency volatility and geopolitical risks. Coming from one of Brazil's biggest asset managers thats a pretty big endorsement.

Brazil's population is over 200 million and if adoption keeps growing at this pace it could become one of the top crypto markets globally. Worth watching how this develops, especially as products and regulation keep maturing.