I’ve been doing outreach for small businesses and now want to move into the Enterprise world by partnering with AI vendors. I picked up "The Strategic Alliances Fieldbook" but it feels like it’s written for Fortune 500 VPs, not entrepreneurs.

    Can anyone recommend a "bridge" book?

    I need something that explains how to structure a JV or a partnership with a large company without the 400-page corporate blueprints. I'm looking for the "101 level" guide to Enterprise partnering.

    I DO SELLING COLD OUTREACH, they are enterprises. I have to research what they need first, but how ?

    Thanks!

    Just tried reading "Strategic Alliances Fieldbook" and my brain melted
    byu/GladForm3834 inbusiness



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