I watched Hormozi’s 2025 Lessons (1.5 hours) so you don’t have to. Here are the biggest takeaways

I just finished watching Alex's new "26 Lessons" video. It’s long, but honestly, there were some gems in there that hit pretty hard. I took notes for myself and figured I’d drop them here to save you guys the time.

Here you go:

On Mindset & Psychology

• Fear lives in the vague. If you’re scared, write down the absolute worst-case scenario in detail. Usually, it’s just "sleeping on a friend's couch," not dying. Once it’s on paper, it’s not scary.
• Mental Toughness > Motivation. He breaks toughness down into: How much bad stuff can you take? How low do you get? How fast do you bounce back? And do you come back better?
• The "Heavyweight Champion" move is doing nothing. When someone insults you or triggers you, your gut wants to punish them. But usually, doing nothing is the only move that actually gets you what you want (them going away).
• Think for yourself. Most people are just picking "identity packages" off the shelf (Hipster, Redneck, etc) and adopting those beliefs. If you can't explain why you believe something, it's not your thought.
• It's okay to just make money. Don't fall for the "Third Marshmallow" trap where you delay gratification until you're dead. At some point, you have to reap what you sowed.

On Business Strategy & Growth

• No "New" Stuff. New is risky. The hierarchy is: Do More of what works > Do it Better > Do something New (only as a last resort). He only allows himself one new big project a year.
• Plan life first. Once you have money, you’re paid for judgment, not hours. So prioritize sleep and an empty calendar. Let business fill the cracks, not the other way around.
• Ignorance isn't a defense. Learn the laws and contracts. "Lawyer stuff" eats your brainpower if you don't understand the rules of the game.
• The Founder's Will. The biggest risk isn't running out of cash, it's the founder just not wanting to do it anymore. You need a "why" that survives past the point where the money is "enough."

On Team & Leadership (The harsh truths)

• The Leader is always the problem. If a department sucks, the leader sucks. Period.
• A-Players or nothing. You know if someone is an A-Player in the first 14 days. If you don't know by then, they aren't one. Cut them.
• A-Players hate B-Players. If you keep mediocre people, your stars will leave.
• Hard conversations save millions. If you can't have a tough talk when stakes are low (contracts), you guarantee a lawsuit when stakes are high.
• Delegation is painful. The spiritual path of entrepreneurship is constantly giving up control. "Scale Zero" means if a task requires you, it’s broken.

On Marketing & Brand

• The Offer is King. You can't out-market a bad offer. A good offer makes people feel stupid saying no. (Razor: Can you pitch it in a text message and get a "yes"? If not, it's too complex).
• Clear > Clever. No one is listening. You have to repeat yourself until you die.
• Brand is the Moat. In an AI world, execution is commoditized. Who people trust is the only defense. Give away the secrets, sell the implementation.
• Volume wins. You need thousands of ad creatives. He used like 5,000 variations for his book launch.

P.S. Add yours – let's make a mega thread which is packed with value for all.