I’ve been running a small side experiment recently to understand something that always confused me:
why qualified people get ignored so often.
What I learned surprised me.
It’s rarely about skills or experience.
It’s about positioning and clarity.
When information isn’t structured well, people don’t engage even if the substance is strong.
Too much text, unclear outcomes, no obvious “why this matters”.
Once I started restructuring information to be:
easier to scan
more outcome-focused
more intentional about what’s highlighted
engagement improved almost immediately.
This experiment reminded me that in business (and honestly everywhere), how you communicate value matters as much as the value itself.
Still early, but it changed how I think about positioning products, services, and even myself.
Curious what other founders here learned from small side experiments that unexpectedly paid off.
A small side experiment taught me more about positioning than any course
byu/Necessary_Proof_514 inEntrepreneur
Posted by Necessary_Proof_514
2 Comments
Agree a 100%
One thing I didn’t expect was how often clarity beats complexity.
Small structural changes had more impact than adding “more” to the message.
Still refining this approach, but it definitely changed how I think about positioning.