I'll just say it, I absolutely hate marketing.
I'm a developer with decent experience, and I genuinely believe I'm good at what I do. I love building things, love building tools that help people. I love solving real problems with code.
But I hate the side that comes with trying to get clients. I hate the cold DMs that feel spammy. I hate commenting on posts just to look visible. I hate feeling like I'm just another person trying to make a quick buck, when what I really want is to help people build something useful and get paid fairly for it.
My passion is in the building. The creating. Not the self-promotion.
So I'm throwing this out there: if there's anyone here who loves the marketing, outreach, and client side of things the part I genuinely dread and is looking for a technical partner to build custom software for small businesses… let's talk.
I'm open to a partnership, maybe a 50/50 split (I'm down to negotiate). You would handle finding clients and managing the initial consultation. We can then meet to understand their needs in detail, and I will turn those requirements into a real, working product. I just want to build, and I want to build for people who actually need it.
Any other developers feel this way? Any marketers looking for a builder to team up with? Would love to hear your thoughts or just vent a little together.
Thanks for listening me vent lol.
I absolutely despise marketing
byu/Janithper9 inEntrepreneur
Posted by Janithper9
8 Comments
If I may, Marketer here, I’m thinking you do not “need” a partner, you need someone to set up some evergreen marketing content, ie. website with blog, proper SEO & GMB so that it will attract the clients you want and then you work with clients that respond – Marketing is a LONG game, if you’re looking for quick then it’s advertising you want.
Are you US located? If so what state?
At least you’ve come to the conclusion that it’s not your game and are actively looking for help. A lot of people just bury themselves in the build/design and just hope everything works out.
I hope you find someone who can compliment your skills! Partnerships have their own pitfalls, but at least you’re moving forward.
Interesting. Can relate.
What service(s) do you provide?
I appreciate the fact that you accept that you don’t like the marketing part but it is what we have to do at initial stages. If you are already earning good then hire someone who can do it for you.
i give you the tip : build marketing tools & resources. automate outreach. make your software self-service and do not chase enterprise deals. it’s much more fun than calling the same guy 40 times.
You are looking marketing with wrong perspective, you mentioned sales, promotion(self or all), lead generation, advertising, branding or name any function of business including your core function devlopment are part of Marketing,
In simple words marketing is identifying a real pain-ponit, finding the solution to address/solve that problem in a such way that becomes profitable for you and real satisfaction for the customer to get solution for his pain point.
So some one rightly mentioned marketing being a longer game, as is your core skills development, it requires same or more level of patience and planning as you are good at it, so there are High chances for you to be a genius Marketer.
You must focus on being helpful publicly by building small, free tools that solve specific problems for a niche audience. This “Product-Led Networking” strategy will allow your developing skills to become your pitch.
same boat. what changed for me was treating marketing like another engineering problem. test a channel, measure what works, kill what doesn’t. still don’t love it but it stopped feeling like self-promotion once i started thinking of it as distribution.
There is a side of marketing without code, funnels and tools. It’s where we carry out work, and it’s actually a wonderful activity. I see so many agencies now who thing it’s nothing buy technical functions, and miss out on the reality of higher end work.