Pinterest is a tool. Snapchat is a network. It’s much easier to abandon one tool if an alternate tool feels like an upgrade. Why use your original hammer if a new one feels better and is more practical. Abandoning a network means saying goodbye to your 5-year-old chat history and "best friends" list. It’s like moving from one neighborhood to another. Taking your kid out of school and moving them to another one.
So, okay- governments are talking about banning Snapchat for 13-15 year olds. Yeah, making something a forbidden fruit is going to make it less exciting. No, lol. Besides, SNAP hardly makes any advertisement money from that age group. Their key segment is 18-24 year olds of which they’ve reached 90 % of in the US.
Pinterest is a healthier business. But they don’t have a loyal user base.
Instagram, TikTok can thrive in co-existence with Snapchat.
Pinterest can’t co-exist if businesses don’t want to pay for advertising.
Snapchat has 24 million paid subscribers. A year ago they had 9 million paid subscribers. Next year they’ll approach 50 million paid subscribers.
Why Pinterest is in an existential crisis and Snapchat isn’t
byu/lies_are_comforting inStockMarket
Posted by lies_are_comforting
2 Comments
I literally don’t know any person that still uses Snapchat tbh.
I’ve been looking at $SNAP for a while now.
They just started to be profitable. In their Q4 2025 report (released Feb 2026), they posted a net income of $45 million and solid Adjusted EBITDA growth. They are no longer burning cash.
The board also authorized a $500 million share buyback.
It’s tempting to get in at all-time lows. Don’t want to catch a falling knife.