how would you actually sell this if you had to get the first client fast?

i’m trying to figure out the sales side of something and i feel like i might be overcomplicating it.

the thing is basically for small businesses that look “fine” month to month but then get hit by cash timing problems. payroll, taxes, suppliers, late customer payments, stuff like that. not trying to build some huge enterprise thing right now. more like a paid diagnostic first.

what i genuinely don’t know is who i’m supposed to go after first if i want to get actual paying clients and not just polite conversations.

like do i talk to the owner directly? a cfo? a part time cfo? an accountant? someone in ops? i keep going back and forth.

also what channel would you use if you had to move fast and had no brand? linkedin? email? phone? intros? and when people don’t reply, how many times do you follow up before you stop wasting time?

i’m not looking for “build in public” or “post content every day” type advice. i mean real outreach. real first clients. the kind of thing someone would do if they had to make this work in the next few weeks.

if you’ve sold b2b services or niche offers before, what would you do first if you were in this situation?