>A People’s Bank of China survey further showed that for the fourth quarter of 2025, while interest in big-ticket purchases lagged pre-pandemic levels, the share of respondents willing to spend more on social and entertainment activities over the following three months reached an [eight-year high](https://www.cnbc.com/2026/01/30/china-services-consumption-plan-domestic-demand-reform.html) over the same period.
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>A People’s Bank of China survey further showed that for the fourth quarter of 2025, while interest in big-ticket purchases lagged pre-pandemic levels, the share of respondents willing to spend more on social and entertainment activities over the following three months reached an [eight-year high](https://www.cnbc.com/2026/01/30/china-services-consumption-plan-domestic-demand-reform.html) over the same period.
>In the U.S., where paid-for experiences are similarly accounting for a [growing share of consumer spending](https://www.weforum.org/stories/2026/01/experience-economy-booming-should-benefit-all/), overall consumption has remained buoyant, [posting quarterly growth between 0.5% and 0.9%](https://tradingeconomics.com/united-states/consumer-spending). Unlike China, therefore, spending on emotional economy experiences in the U.S. is keeping pace with, rather than against, broader consumer spending.