When sending from various email addresses in a cold email campaign, is it ok to use the cheaper TLDs (.site, .online, etc) as long as the name is legitmate to your business (ex: yourcompany .site)?
Or is is best to stick with the more standard TLDs (com, co, net, etc?)
Are cheap TLDs ok for outbound cold email?
byu/ctf-19 inEntrepreneur
Posted by ctf-19
2 Comments
You should stick with .com, .co, or .net. Cheap TLDs like .site or .online have higher spam scores by default, and many corporate email filters treat them with more suspicion. I learned this the hard way with lower open rates and more bounces early on.
Using a non-standard TLD can hurt your sender reputation before you even start. Focus on a clean .com for your main domain and use a subdomain for sending. This is how I run my campaigns, where every email is written from scratch for each prospect using my own tool, ColdGeniusAI.
If I recive email from anything other than .com or .net, 99% marked as spam and into trash.
.com ain’t that expensive is it?