Noticing a pattern in Shopify stores curious if others see this

I’ve been analyzing how products are bought together in ecommerce stores and noticed something interesting:

In many cases, certain products are frequently purchased together but aren’t bundled or promoted that way.

This feels like a missed revenue opportunity, especially for stores with multiple SKUs.

Curious have any of you experimented with bundling based on actual purchase behavior (not just assumptions)?

Did it impact AOV in a meaningful way?