Hi everyone,
Something that comes up more than people talk about when hiring for local prospecting work.
The deliverable is almost always an Excel file. Names, addresses, phones, Google Maps ratings. Sometimes a PDF wrapper to make it look like a report. Invoice between €2,000 and €4,000, occasionally more.
Data is entirely public. Every row came from Google Maps. Most clients only figure that out when they start using the list and nothing converts.
Though I'll be honest, not every consultant doing this is being deliberately misleading. Some just deliver what was asked for. Client asked for a list. They got a list. The problem is the list has no signal. No indication of which businesses are actually struggling, which ones have a reason to listen, which ones to call first versus in three months.
The outreach runs. Results are quietly poor. The copy gets blamed. The list never gets questioned.
A lot of it comes down to clients not knowing what to ask for. They ask for a list when they need a system. Most don't realize the difference until after. Some don't realize it at all.
Paid €3,000 for a spreadsheet that took someone a Tuesday afternoon
byu/Due-Bet115 inEntrepreneur
Posted by Due-Bet115
2 Comments
€3k for a Maps scrape is what happens when buyers cosplay as operators. Let me explain something to you: a list is not prospecting, it’s stationery. Signal is the whole game. If your “research” can’t tell me why this owner should care this month, you bought formatting, not leverage.
Even though your post sounds more like a lead generator for people complaining about this then actual discussion. The actual issue is that someone didn’t know how to lay out the requirements of work for a proposed list of leads. I’d preface any paid gig with a discussion on how those leads would be generated and the quality requirements of the leads BEFORE I paid. Not saying scraped leads are worth nothing, but they aren’t worth as much as currated leads from some unique identifying source others don’t have access to.