https://www.cnbc.com/2026/04/01/nike-q3-2026-turnaround-drags-china-sales-slump.html
Down 15.5% today as of time of writing this post.
Nike may have beat Wall Street’s fiscal 2026 third-quarter earnings expectations but it wasn’t enough to win over investors losing patience with CEO Elliott Hill’s turnaround.
The sneaker giant expects sales to be down for the rest of the year and its recovery in China to last through fiscal 2027, slated to end next spring.
Hill acknowledged the turnaround is taking “longer” than he expected, but said the company’s “direction is clear.”
Wall Street loses patience with Nike as turnaround drags, China weakness deepens
byu/16semesters instocks
Posted by 16semesters
4 Comments
NKE has lost its competitiveness in the sports market
I’m starting to wonder if the real issue for Nike is a growing anti-American sentiment around the world. People don’t want to wear an American brand the way they used to. Not really Nike’s fault. I know in Canada the anti-American product protest is still going strong. People check the labels and if it’s made in America they don’t buy it unless they absolutely need it and there’s no alternative.
Not sure where the bottom will be if that’s the case, given Trump seems set on burning to the ground what little goodwill still exists in the world toward America.
their marketing isn’t what it used to be and their designs are bland. combine that with poor quality, and the bleeding makes perfect sense
In the running world, Nike is still king