Hi there, I'm launching a cloud-based Novel Writing Software.

I have all the Points-of-Parity + 2 exclusive features. So I'm trying to position myself as a premium option. My main direct competitor is Dabble Writer, which has a slightly different pricing strategy.

TL;DR:

Dabble Writer pricing:

3 plans: Basic / Standard / Premium (Premium has all features of Standard + a few more; Standard has all features of Basic + a few more, etc…)

Dabble Writer pricing is currently:

Basic Plan

• Monthly: $9 per month
• Yearly: $7 per month (billed as $84 yearly)

Standard Plan

• Monthly: $19 per month
• Yearly: $15 per month (billed as $180 yearly)

Premium Plan

• Monthly: $29 per month
• Yearly: $23 per month (billed as $276 yearly)

Lifetime License

• One-time payment: $699 (includes all future updates and premium features)

.

My pricing:

All plans have all features.

• Free-trial: Free for 30 days
• Monthly: ?
• Yearly: ?
• (No lifetime license)

As I said, I want to position myself as a premium option. I have several other competitors, but they are way cheaper with way less features.

My thinking is to price myself as follows:

Option 1:

• Free-trial: Free for 30 days
• Monthly: $29 <– (same as Dabble's Premium monthly plan)
• Yearly: $19 (save 34%) <– (same as Dabble's Standard monthly plan)
• (Still, no lifetime license)

I have everything Dabble's Premium Plan offers + 2 exclusive features + great branded content marketing.

I think that positions me as premium, as one of, if not The most expensive option.

That said, I'm new in the market. I don't want to differentiate myself by being the cheaper option; However, I don't have the reputation or time in the market like my competitors.

All other competitors are cheaper, but have way less features. Dabble is way closer to me, although I have a couple more features.

What do you think? Is the price I've mentioned working? If not, I had this other idea:

Option 2:

• Free-trial: Free for 30 days
• Monthly: $19 <– (same as Dabble's Standard monthly plan)
• Yearly: $15 (save 20%) <– (same as Dabble's Standard yearly plan)
• (Still, no lifetime license)

Or maybe:

Option 3:

• Free-trial: Free for 30 days
• Monthly: $19
• Yearly: $12 (save 36%)
• (No lifetime license)

Keep in mind that all my plans have the same features as Dabble's Premium plan + 2 exclusive ones.

Any feedback? What do you think?