Tim Cook took over Apple Inc. in 2011.

    Here's a list of his accomplishments:

    • Revenue: $108B → $416B (~10–11% CAGR)
    • Net income: $26B → $112B (4x+)
    • iPhone still dominates (~50–60% of revenue)
    • Stock: $13 → $271 (~20x, ~1,900%)

    • $800B+ returned via buybacks + dividends
    • Stock splits: 7-for-1 (2014), 4-for-1 (2020)
    • First to hit $1T, $2T, $3T… now around $4.1T

    He also built a services biz doing $100B+/yr, scaled wearables into a Fortune 100–sized segment, and transitioned to in-house silicon.

    A great run.

    Quantifying Tim Cook's time as Apple CEO
    byu/RussFaigen instocks



    Posted by RussFaigen

    6 Comments

    1. Some-Aspect2913 on

      You’re missing a huge part of how Apple fell very behind in the AI race. They no longer innovate and the new CEO is supposed to be more AI focused. Apple has huge upside potential if they develop their own AI all Apple users would pay to have an AI bot built into their phone. I’m sure I’ll get hate for this so don’t destroy the downvote button too hard.

    2. He did what he was supposed to do and more. And now he has the wisdom to step aside when the company needs something different. Nobody is ever a perfect leader, but Tim Apple was pretty damn good.

    3. Ok-Disaster-551 on

      Tim Cook deserves more credit than the world is giving him for. Much more so than Steve Jobs.

    4. Tiny-Art7074 on

      He maintained a pre-existing artistic direction but otherwise failed to innovate. How are those his accomplishments as opposed to simply things that happened while he was CEO (possibly even in spite of him being CEO)?

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