Been reading ingredient labels properly for 4 months. Patterns I keep seeing.

Started actually reading labels after getting stung one too many times by the front of the pack.

A few patterns I can't unsee now:

• Sugar split across 3–4 different names (cane sugar, glucose syrup, fruit juice concentrate, invert syrup) so none of them land at the top of the ingredients list.

• 'No artificial colours' on products using highly processed natural extracts that do the same job.

• 'Made with real fruit' where the fruit is ingredient #9, behind sugar, glucose, and four thickeners.

• Certifications that look official but are paid-for marketing schemes with no enforcement body.

• 'Premium' and 'gourmet' positioning on products whose first ingredient is water or modified starch.

Curious what tricks have annoyed other people the most. Any products you've caught doing this lately?