Opinion: There are two hot takes on Apple’s response to the AI challenge so far. The first suggests the company’s reaction has been slow and dumb; the second that it has been patient and clever.
Last year, Apple attracted much fire after it failed to deliver on earlier promises to launch a more personalised, AI-enabled version of Siri, its voice-activated digital assistant. While other tech companies, such as Google, OpenAI and Anthropic, were launching increasingly capable AI chatbots, Apple Intelligence seemed struck dumb.
But the bullish counter-argument is that Apple is right to be cautious and prioritise its most valuable reputational assets: privacy and security. Besides, when it comes to how AI is going to be deployed for consumer services, Apple controls the technological equivalent of the Strait of Hormuz.
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Opinion: There are two hot takes on Apple’s response to the AI challenge so far. The first suggests the company’s reaction has been slow and dumb; the second that it has been patient and clever.
Last year, Apple attracted much fire after it failed to deliver on earlier promises to launch a more personalised, AI-enabled version of Siri, its voice-activated digital assistant. While other tech companies, such as Google, OpenAI and Anthropic, were launching increasingly capable AI chatbots, Apple Intelligence seemed struck dumb.
But the bullish counter-argument is that Apple is right to be cautious and prioritise its most valuable reputational assets: privacy and security. Besides, when it comes to how AI is going to be deployed for consumer services, Apple controls the technological equivalent of the Strait of Hormuz.
[**Read the full piece, here**](https://www.ft.com/content/a2d7f523-753e-4ea0-8efd-cb52640ce97b?segmentid=c50c86e4-586b-23ea-1ac1-7601c9c2476f)**.**