From Jewellery To Investment: How Gold Buying Is Changing Globally And In India | Explained
India and the world are witnessing a major shift in gold consumption patterns. Jewellery is no longer the dominant driver, as investment demand rises sharply. With gold prices staying elevated and global uncertainty persisting, more buyers are turning to bars, coins, and ETFs instead of traditional ornaments. In India, jewellery demand has dropped below 60% of total consumption, while investment demand has surged to over 40%. Globally too, gold is increasingly being treated as a financial asset rather than just adornment. What’s driving this shift, and what does it mean for the future of gold demand? Watch to find out.
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