Random thoughts on a Wednesday night lol

“Success story”

Starting a beverage company is hard.

Beverage is hard to ship. It’s costly. Extremely.

There’s no margin until you hit peak scale.

There are billions of beverages. Yours is probably dumb.

Mine is probably dumb too.

I spent 3 years building one and finally launched. I can’t tell you how hard it is to try and make something healthy that competes with Gatorade and doesn’t cost a billion dollars and still tastes awesome.

It cost more money than I had ever expected. And far more energy than I could have dreamed.

Naive thought: Gatorade is bad for you. Everyone knows. Making a competitor can’t be that hard.

Truth: nobody gives a flaming butt hole that you started a beverage company. Nobody.

Pepsi is already there. That’s their edge. They are already there. They consume most of the water supply at the manufacturers, they occupy shelves on shelves of space, they own the stadium deals, they own the government, the schools, the convenience stores. They own the athletes and the influencers and the logistics and the distribution.

If not them, their rival Coca Cola owns the other half.

You can’t beat them.

Some other people asked me to dox / plug my company in threads before.

It’s called Battle Juice. I don’t know if plugging is against the rules.

I am jumped out the plan with no chute kind of all in.

Wish me luck 🙏