How to onboard restaurants to a new Delivery App in an untapped market? (+ Commission advice)

Hi everyone,

I’m launching a food delivery startup in a region that currently has zero existing delivery platforms (no UberEats, Talabat, etc.). It’s a completely untapped market, and I’m the first mover.

I need advice on two things:

The Pitch: Since restaurant owners here are used to traditional phone-call deliveries or no delivery at all, how do I effectively sell them on the value of a platform? What’s the "hook" for someone who isn't tech-savvy?

The Commission (15%): I’m planning to charge a flat 15% commission. Given that I provide the logistics (drivers), is this a fair starting point? How do I handle the objection that "it eats too much of the profit margin"?

Would love to hear from anyone who has built a logistics marketplace or worked in merchant acquisition. Thanks!

**I'm using ai for translation

Sorry for any mistakes**