Hi,
Heard this from one of the founders where I work.
Early on they were in Koh Samui, Thailand, still figuring out what they were building. No product, no customers, nothing validated.
They found a name they liked but the domain was taken. Price was around $2k.
At that stage, no revenue, no real justification to spend that kind of money on a domain.
They still bought it.
The idea was simple: the name was broad enough to work no matter what direction they took. Not tied to a specific feature or use case.
If things changed, the name would still make sense.
I joined later so I only heard about it after.
Looking at it now, it worked out. The name fits what the product became.
But at that point, it could easily have been money wasted.
Curious how you think about this kind of early decision. Spend early on something flexible, or stay as lean as possible until there’s proof?
Spent $2k on a domain before having a product. Would you have done it?
byu/Due-Bet115 inEntrepreneur
Posted by Due-Bet115
4 Comments
Honestly sounds like a vanity decision more than a business one. Names and domains are one of the easiest things to do. There are billions of them. No name is ever worth 2k before a product or business even exists. If my own employees wanted to do that I’d tell them to pick a different name. It’s important to be efficient and pragmatic when a business is just starting.
It’s a great deal if people have a set phrase in mind that matches supply profile. Almost all profit comes from value adding on a budget.
Ai bullshit slop
Depends.
If it’s a truly flexible brand you’ll use long-term, maybe.
But most early startups pivot so usually not worth it.