How I’m generating 6 – 13 b2b calls per day with paid ads

Imo, paid ads are the best & fastest way to grow your company. When all the pieces click into their respective places, you have a system that turns advertising dollars into profit. I've talked to a lot of business owners and the aforementioned scenario is definitely not the reality for many.

Maybe you tried to run ads yourself or even hired an agency to do it for you, butin the end you burned more cash than you made. Why?

I mean if you logged into your Meta business manager, clicked a couple of buttons and called it a day, what did you expect? Or if you hired an agency to do that and all they did was launch a couple of ads in your BM.. Congrats, you paid 4 figures for someone to click through a setup that's so easy that you could guide a grandma through it over the phone.

Month over month, META is making it easier and easier to set up campaigns, but you don't make money through paid advertising by clicking a couple of buttons. Here's the process we use to launch successful campaigns for us and clients, only 10% of the whole thing is clicking buttons in business manager.

Whether you sell B2B or selling high ticket to B2C, the same principles apply.

Research & Positioning

This is a fundamental part of running ads that many overlook, but it's mission-critical to successful campaigns.

> Interview your customers: Find out why they love your service and, more importantly, what made them buy.
> Spy on competitors: Check Amazon or GMB reviews to find what people hate about your competition.
> Scour forums: Go to Reddit/Quora to see what people actually talk about regarding your industry.

Your goal is to find burning problems that people have and want solved. Once you have a list of common pains, you position your service as the solution. If you overlook this, you won't have successful campaigns.

I've used these principles to sell everything from $80k prefab home kits to board games. If you figure out what signals people need to see to take the next step, you will consistently produce profit. This is the absolute hardest thing to nail down. If you fail here, no amount of "ad account hacking" will save you.

On the other hand, if you do proper research? A couple of clicks with broad targeting and an eye-catching creative will do wonders.

With that research, you need to figure out what type of funnel you'll be running. 

I never run funnels that go straight to a call. It's too direct. You need crazy offers to get any meaningful call volume and if you have a crazy offer, you'll be attracting shit leads. 

I like to be a bit more.. cunning. There's only 2 funnel types I run. 

Free lead magnet -> call booking page with all your social proof -> thank you page to double-qualify 

Great if you want volume quickly. These types of funnels my team launches in 2-3 hours. Very easy. This type of funnel is great for "sniping" very specific type of lead and getting them into your world quickly. 

You'll likely have 2-3 of these funnels running side by side, targeting different subsegments of your market. 

Low ticket offer -> call booking page with all your social proof -> thank you page to double-qualify

I love this because if you make a good low ticket offer, you make back the money you spend on ads and your CAC is essentially negative meaning you get paid to acquire calls and close clients.  People qualify themselves by pulling out their CC and buying your $14 – $27 thing.  

Campaign Setup & Scaling

It's never been easier. This is the exact structure we use to generate a consistent flow of B2B calls:

> 1 CBO Campaign with a Leads or Schedule objective.
> 1 Ad set with broad targeting (let the algorithm do the heavy lifting)
> 5-10 ads mixing videos, UGC, carousels, ugly/fugly ads and also purely text-based.

I always start at $100 spend. You want a variety of ads to get a baseline. Also, based on the numbers you get from spending $200 – $500, you'll have a direction to go for next ads you want to make. 

Many people think it's a slow process. It's not. I cut losers quick. If I launch a funnel, spend $300 and don't see any signs of life, I don't reiterate the same thing. 

From my experience. It's the carrot that moves the needle the most. 

If you have a good idea for a lead magnet or a low ticket offer, dog shit ads combined with a dog shit looking funnel will get you initial results. 

If your idea sucks, the best ads won't get you much. 

It also helps that all the ads I launch are templated from other winning campaigns from bunch of different industries. Same with funnel design. I'm not making anything from scratch. 

So it's quite obvious that if I launch a new idea with winning funnel framework and winning ad templates and it gets me nothing, it's the idea that sucks and needs replaced. 

Less variables = more statistically significant data. 

We are currently generating 6 – 13 high-quality B2B calls every single day using these strategies ourselves. 

Have done over half a mil for a homebuilder on 5k spend

$32k on $1.5k spend for a niche consultant 

Have generated over 3k leads for a niche sports coach 

All following this.