Google Maps ranking and Google Maps converting are two completely different things

Hi,

Something I keep coming back to when thinking about local business acquisition.

Getting into the 3-pack is one problem. What happens after someone clicks is a different problem, and I'm not sure it gets treated that way very often.

Once someone's inside your listing, they're usually looking at a few others at the same time. The stuff that influences the decision there: how recent the photos are, whether reviews say anything specific, whether the business looks active. None of that affects ranking. But it probably affects whether they call you or the listing next to you.

What makes it hard to act on is that there's no data. GBP doesn't track people who opened your profile and left. You just see a click that didn't convert, and it looks the same as someone who was never going to call anyway.

I don't have a clean answer on how to measure this. But it seems like a real gap between what gets optimized and what actually drives contacts.

Anyone thinking about this side of it, or mostly focused on the ranking piece?