Question for brokers: how do you actually want cybersec vendors to approach you (if at all)?

I run a small cyber consultancy that does foundational security work for SMBs (MFA, Edge security….)

I'm thinking about reaching out to brokers as referral partners and want to do it in a way that's actually useful to you, not just one more vendor email to delete.

Some questions:

– What makes a vendor cold email worth a 30-second read vs. an instant delete?

– Is there anything you wish vendors led with (credentials, sample deliverable…)?

– Are there better channels than email (LinkedIn?)?

Not trying to pitch anyone in this thread.

Trying to understand the broker side before I write anything.

🙏