Curious how experienced traders separate genuine potential from temporary momentum in small caps

I've been watching how different low-float companies react to attention spikes lately.

One name I came across was $ TROO. It seems to trade differently from many typical microcaps because liquidity is thinner and the company narrative touches several sectors at once.

Not presenting it as a recommendation, but I think it raises an interesting discussion:

Do multi-narrative companies deserve higher valuations, or do they usually end up harder for the market to price properly?