Crypto Product Test: How to make sure you are building a product/app for general consumers, not nerds.

As a Bitcoin advocate for years, I’ve always found the biggest issue with crypto and Bitcoin for the masses is its inherent complexity. While it may seem simple to us, it’s actually quite intricate.  The biggest obstacle, perhaps, is the vocabulary itself.  It’s intimidating, and while it’s obvious, it’s not always acknowledged.  I’ve noticed a significant gap in the market for products, whether software or hardware-based, that cater to the general public.  We seem to be focused on ourselves rather than the broader audience.  To address this, I’ve come up with a simple test that has applications across various industries.  It helps you consider what you’re thinking about and building before investing more time and resources.

Imagine if your mother could use your crypto product without ever learning a new term. That’s the goal: creating the iPhone of crypto. However, if she needs to understand “approving a contract,” you’ve likely built another nerd toy.