Who is still utilizing cold calling to get prospects? I work at a captive agency selling home and auto insurance and we have a telemarketer making calls all day, 5 days a week. We are still required to make calls. Some of our leads are live leads from web leads (which suck), or monolines, or winbacks. Some of these winbacks are years old. I mentioned running social media ads to the agency owner and he was not keen on the idea. The closing ratio of web leads seems to be close to nothing. I was told we will try this lead company for about a month and see how it goes. I am not happy. I dislike cold calling because I find it to be a waste of time. I do utilize texting and emailing leads, but I know my boss would like me to make calls. I am also considering switching agencies or getting into a CSR position.
Posted by InterestingAd9973
2 Comments
Cold calling is a thing of the past. You need warm leads to keep a business afloat
I was a captive agent for 35 years for the good neighbor people. Your best leads are your win-backs especially if they are over 2 years old. Why? They may have become disgruntled with their current insurance for some reason. I would close 20-25% of these. As the agent, most were surprised I called them instead of a telemarketer. I always wanted to be their second choice if they were insured elsewhere. Just think of me if you have a problem with your new insurance. I’d also review and explain their current policy without asking for their business. Builds trust. After 35 years I still had dozens that I wrote in the late 1980s. And their kids and some grandkids. I hope your agent will participate.