Dethroning The Local King In My Area, Our Time Has Come

For years, there's been one company in my area that just absolutely dominates all things pressure washing. They have the most crews going around, they have the most signs out in the neighborhood, and they rank number 1 for all the local searches like "Pressure washing services near me." While I can't do anything about the size of the company, I did notice that even though they rank well, ultimately, it was because nobody was doing anything about it.

All the other sites in the area were a typical one page wix site or maybe a Yelp listing, but nobody was capturing or challenging this market, and I wanted to know why. I decided to actually call a buddy of mine and see what he was doing or if he even knew a hole existed and obviously he didn't as he doesn't spend his time searching Google for ranking opportunities and rightfully so as he's not in SEO like myself but I brought up the idea to him, and while he sounded interested, he ended up passing due to the cost. Well, you win some, and you lose some, but I decided to dive deeper into this and find someone who could afford it since I knew there were probably hundreds of call just out there being collected by this company that nobody would challenge them on. For about 2 months, I cold-called around, presenting my plan to whoever would listen, and I can't tell you how much I hate doing that but finally, somebody took me up on the offer.

They actually were a company one town over, but they were extremely interested, as I guess he knew the owner of the larger company, and there was some friendly beef/competition going on. Long story short, I didn't care what it was, but it helped get the deal signed, and we were off to the races. We created a new website, added more content, developed authoritative links, optimized the Google Business Profile, and essentially left no stone unturned here. Now I'm happy to report this day, maybe 4-5 months later, we've done it…..

I won't take all the credit as Google has done a ton of heavy lifting with all of their new content updates, which we fell on the right side of, but we now rank ahead of them on Google both in my local area and the surrounding towns. I felt like Charlie in the mailroom from Always Sunny when I came up with this strategy but I can't tell you how great it feels to watch a plan come to life and follow through.