One lesson I learned too late: not every paying client is a good client

Early on, I used to think every closed deal was a win.

Over time, I realized some of the most exhausting clients were the ones I fought hardest to close.

More revisions, slower decisions, unclear expectations, endless “small additions.”

Meanwhile, the clients who understood the value and moved decisively were often easier to work with.

Revenue matters, but client fit matters more than I realized.