Hit $4K MRR in 48 Hours

Okay so I'm a CTO of a creator platform doing $2.5M MRR. And my own X account had 355 followers at the start of this year. Yeah. Embarrassing.

So I hired a ghostwriter named Pascio. $5,000 a month. And honestly it worked went from basically zero to almost 10K followers in three months. So no regrets there.

But here's the thing I noticed after a while.

Pascio wasn't doing anything magic. He had like a system. Specific ways he'd write hooks, specific timing for replies, specific thread formats. Same moves, over and over. And one day I just thought… wait. Could you just code this into an AI?

So we tried.

We gave ourselves 10 days. Which sounds insane but honestly the deadline helped. No time to overthink.

First few days we just made Pascio write everything down. Like every decision he made on my account, why he worded things a certain way, all of it. Ended up being a 20 page doc. That became the brain of the whole thing.

Then we built it. And here's the part people find weird there's no dashboard, no app, no login. You just text a phone number. That's it. You're walking around, you get an idea, you text it, you get a draft back. We kind of stumbled into that idea because we didn't have time to build a proper UI. Turned out to be the best feature.

Last few days we took Pascio's doc, expanded it to 31 pages, and made it a free PDF. That was the marketing plan basically.

Launch day was kind of chaotic. We went live on Product Hunt on the same day as OpenAI. Not planned, just happened that way.

On X I posted about the whole thing the ghostwriter, the 10 days, the AI and said if you want the full 31 page PDF just reply with "PDF." Didn't post a link to the product or anything. Just the story.

Thousands of people replied. I DM'd them the PDF. At the end of the PDF there was a link to try it.

777 signups in 24 hours. $4K MRR in 48. We hit #1 on Product Hunt above OpenAI which still feels a bit unreal to be honest.

The pricing thing is pretty simple but it works really well.

We charge $30 to $149 a month. But everywhere on the page we mention that a real ghostwriter costs $5K a month. So $30 feels like nothing. People's brains just do the math and it feels obvious.

We also did this thing where early users could literally text the AI and negotiate their price. Like actually go back and forth. Made the whole buying thing feel kind of fun instead of boring.

Idk, a few things I'd say if you're building something right now.

Don't just wrap AI around a generic prompt and call it a product. Find a real human who's actually good at something, map out exactly how they think, and build that. People aren't paying for the AI. They're paying because some expert's brain is inside it.

Also constraints are actually useful. We couldn't build an app in 10 days so we used SMS. That became the thing people talked about most.

And document while you build. The PDF got us more signups than the landing page. Not joking.

I found this story on MRR Story (mrrstory com) they do interviews with founders about how they actually got to their MRR numbers. Good stuff if you're into this kind of thing.

Anyway, happy to talk through any of it the launch, the pricing, the SMS idea, whatever.