Consumers are pushing back against $20 salads

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    Posted by illiquid_insights

    5 Comments

    1. The price per calorie is insane at Cava. I saw that there was one nearby me so I downloaded the app to try the place out for the first time. When I saw the price for an actual meal, I deleted that app within the hour.

    2. All of these companies that keep pushing the limits of how much a customer will spend on their products will soon learn how much it costs to regain that customer loyalty.

      Once a customer shifts downward to lower cost options, it’s almost impossible to regain them.

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