Entrepreneurs out here, what tools in 2025 make running a business 10x easier?

Great question! Here are the ones I have been loving for a while now:

* **Zapier**: I’ve got zaps running for everything from lead routing to Slack alerts for new demo requests. The stuff it automates behind the scenes saves me from mind-numbing tasks.
* **Brevo**: Without a doubt, Brevo is best marketing email platform for the money. The automation features are unbelievable and the integrations are really solid as well. To me, brevo brings big business segmentation and automation to small marketing teams in an easy to use interface with super transparent pricing.
* **Canva**: Yes, it gets clowned on sometimes, but honestly Canva is the best tool for non-designers who need fast creative. My team whips up ads, sales decks, and social content way faster here than waiting on design queues.
* **Hotjar**: If you’re not tracking how users move on your site, you’re flying blind. Heatmaps and recordings help me figure out why people bounce or where they get stuck.
* **Apollo**: Cold emails are tough, but I think for the money you can’t beat Apollo. It pulls in the stuff you typically have to pay a ton for like a huge database of contacts, recordable calls with transcripts and snippets, etc for a flat affordable monthly rate. Basically a mashup of zoominfo and gong for a fraction of the price of both. I will say: the data dashboards are absolutely horrible. Like unusable.
* **Loom**: Can’t tell you how helpful it is for async communication and documentation to just record my screen while I’m taking and send it to someone. Hidden gem: AI transcription is a nice feature. These also work for recording product demos.
* **ChatGPT**: Yeah we get it, AI is a thing and some of us hate it and some of us love it. Here’s how I use this one: organizing a mess of notes into a coherent doc, drafting blog posts, generating customer avatars that I can ask questions, preparing for job interviews, negative keyword lists, and competitive analysis. There is a really good episode of Paid Search Podcast called “talking to your data” that has cool ideas for parsing Google ads data with chatgpt as well. You just have to understand: 90% of the copy and ideas you get from ChatGPT is unusable trash. But the 10% is well worth it.
* **Calendly**: Scheduling emails back and forth is a nightmare. Calendly basically ended that for me. Underappreciated marketing tool when you’re booking sales demos or podcast guests.
* **YouForm**: Honestly my replacement for Typeform. It’s basically the same experience but way cheaper (and has a solid free version).
* **Otter**: Meetings, interviews, brainstorming sessions- it transcribes everything. I never realized how much gold I was losing until I started recording and transcribing conversations.

Curious what tools other are using though 🙂

Learning how to optimize the use of Artificial Intelligence