The LEGO Group achieves double-digit top- and bottom-line growth in H1 2025

Highlights vs. H1 2024

• Revenue grew 12% to a record DKK 34.6 billion.
• Consumer sales increased 13%, driven by a broad and innovative portfolio.
• Market share grew as the LEGO Group continued to outperform the toy market.
• Operating profit increased 10% to DKK 9.0 billion, reflecting strong top-line performance and improved productivity while investments in strategic initiatives increased as planned. Net profit grew 10% to DKK 6.5 billion.
• Cash flow from operating activities was DKK 5.9 billion compared to DKK 7.5 billion last year. Free cash flow was DKK 1.7 billion which was impacted by a continued high level of investment.https://www.lego.com/en-us/aboutus/news/2025/august/the-lego-group-achieves-double-digit-top–and-bottom-line-growth-in-h1-2025?locale=en-usAnd Mattel has since 2021 been a dead cat bounce