How do insurance industry professionals evaluate domain names for trust and lead generation?

I am currently researching the impact of branding on insurance lead generation.

​I’ve been analyzing how specific domain names—like those containing 'Secure', 'Insurance', and 'Quote'—perform in terms of building immediate user trust when a customer is searching for a policy comparison.

​From your professional experience in the field, what makes a domain name feel 'legitimate' to a potential customer, and how much weight do you think a clear, descriptive domain carries in a customer's decision to click or move to a different provider?

​I'm genuinely interested in the perspective of those who work in the industry regarding this aspect of digital branding.