People who freelance, what’s your best tip to cold email and land a client? How to avoid looking like a spam?

Focus on one specific problem you can solve for a very specific type of person. Instead of “I build websites,” try “I help freelance photographers in Austin get more bookings with a portfolio site that books clients for them.” This makes your email feel like a referral, not spam.

Then, spend 10 minutes on their website and LinkedIn. Mention a recent project or something you genuinely liked. Ask a smart question about it. I write each email from scratch this way, which I automate with my own tool, coldgenius.ai. Skip the generic courses; just practice writing to one real person you’d want to work with.