I've been exploring CPP/CPM recently and I've read quite a few popular credit cards blogs which all show United to be 1.2 CPM. However, even without the cardholder benefits, when I go to United I frequently only see much higher (1.4+), so where is the 1.2 number coming from on NerdWallet and many other blogs? Is there actually an average calculated across a wide segment of flights versus the points required, or is this just somewhat anecdotal?
Why are some CPP/CPM numbers in popular blogs so low?
byu/Conscious-Syrup8610 inCreditCards
Posted by Conscious-Syrup8610
1 Comment
Point “values” are pretty contrived IMO and geared toward the edge case scenarios, not the norms. For sponsored blogs like TPG, I’m guessing they’re probably inflated based on what lender is paying them the most.
Points are ultimately worth what *you* value them as. If *you* don’t have a United hub near you, and if *you* can’t find any reasonable redemption options for the routes/times/class you want to fly, then they have *zero* value.
My recommendation is to frame point valuations around what you value the most, not what some influencer arbitrarily tells you they’re worth.