I used to be a heavy Bilt user and had almost all of my bills and spending tied to the card. I don’t anymore.
What originally made Bilt stand out was that it felt simple, renter-focused, and honestly fun to use. Rent Day trivia/videos, flexible travel rewards, and everyday usability made it feel unique in a crowded credit card market.
Now it feels increasingly focused on premium lifestyle branding instead of average renters.
Other cards already offer easy 3X gas/restaurants/travel without portals or curated programs.
Dining and lifestyle partnerships feel geared toward upscale audiences instead of normal everyday spending.
Travel increasingly pushes users into the Bilt portal.
The newer $95 and especially $495 premium tiers feel disconnected from the reality of many renters.
At this point, the transfer partners are the main reason many people still keep the card.
The biggest disappointment honestly is the culture shift. Bilt used to feel different and customer-focused. Now it feels like it’s losing the identity that originally made people excited about the brand.
Bilt used to feel renter-focused. Now it feels premium-lifestyle focused.
byu/No-Angle-6780 inCreditCards
Posted by No-Angle-6780
2 Comments
>*At this point, the transfer partners are the main reason many people still keep the card.*
This is literally the only reason.
Coupon booking is unfortunately the trend right now. Market research probably shows they make more money going this route (and they can justify annual fee increases)