step.
- We added more social proof
We featured the brands we carry, customer testimonials, and photos from trade shows we’ve attended.
This helped build trust right away.
Results after 30 days
- Conversion rate increased by 42%
- Bounce rate dropped by 18%
- Average time on site increased by 27%
The main takeaway for me was pretty simple:
Clear messaging almost always beats trying to say too much. Sometimes small tweaks can make a much bigger impact than a full redesign.
What’s one website change that had a surprisingly big effect on your business?
Case Study: Three Website Changes That Improved Our Conversion Rate by 42%
byu/ManyInformation8009 inEntrepreneur
Posted by ManyInformation8009
1 Comment
A lot of businesses underestimate how much clarity affects conversions. Visitors usually decide within seconds whether they understand what you do and whether they trust you.