Most UK media reports on June heatwave did not mention climate crisis

The simple reason for this is that mentioning it creates an onus to act. The onus to act creates an onus on both individuals, politicians, and companies. The readers of these papers don’t want this responsibility and neither do the politicians they elect.

The UK’s actually fascinating as most of the actions it is embarking on to decarbonise require state-level incentives to persuade individuals to make decarbonisation choices. These are things like incentivising e-bikes, EVs, heat-pumps, train-usage, etc.

This has created a situation where the rightwing media can easily weaponise it. It gets people angry about heat-pumps or EVs then points out that the government is trying to “bribe” us to use them.