In this episode of Business To You, Lars talks about the PESTEL Analysis (formerly known as PEST factors) and how to use it properly. PESTEL is a framework that helps analyzing the Macro Environment of organizations and is often used when starting a new business or when entering a foreign market. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. Together these factors form a great representation of the general external environment of a business.
More information:
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Useful data websites for your PESTEL Analysis:
https://tradingeconomics.com/
https://data.worldbank.org/
https://data.oecd.org/
https://www.theglobaleconomy.com/
You might also like our video on Porter’s Five Forces:
You might also like our video on the BCG Matrix:
You might also like our video on the VRIO Framework:
You might also like our video on the Value Chain Analysis:
Lars de Bruin (http://linkedin.com/in/larsdebruin) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
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29 Comments
Thankyou so much for your clear and comprehensive explanation
I'm doing a PESTLE analysis for my business degree capstone project and your explanation and resource links are fantastic. Thank you so much!
Hello sir, I've recently joined as a "Research Associate" In a private company. I have an assignment on PESTLE Analysis on the topic "Global vertical farming" where do I start? and how do I get the data?
Hi there. Any idea of how to develop a risk assessment plan using PESTLE analysis? Thank You🙂
Thank you for a very thorough video
Lars where can I find the links to find out the index as they relate to political and economic such as corruption etc
PESTEEL has another E which is for Ethical factors . Thanks for the great Video
This is my 3rd time watching this same video. It is really underrated
Thanks for the upload. Out of curiosity: are you Dutch? Familiar accent 🙂
What would be the pestle analysis for entering the Hungary market 🤔
New subscriber❤️🙌🏾
Well done , well presented and many thanks !
very informative, thank you
Thank you B2U it was helpful 😊
Is ESKOM part of macro environment?
Very well explained
Very well taught
Give me guidelines on how draft an industrial report for a multinational pharmaceutical companies in Africa using Pestle analysis
Hi Lars this is an excellent explanation of the Pestel ], thank you so much for this mate, hope to get in touch with you for more tutors
Thanks for this fantastic presentation. Can you please shed some lights or enlighterments on this analysis when it comes to or related to goverment agencies?
Thanks Lars, you are a star. This was really helpful.
Cannot find the link of these useful websites mentioned in the video – could you please list them again? Appreciate it so much!
very helpful. thank you so much.
This sounds really great. I enjoyed it. How can I contact you because I have an assignment which has to do with strategic analysis.
Nice presentation on PESTEL
I'm literally having a group presentation and I didn't know what it's about till I watched your video sir. Thank you ❤️
Can we have more of these videos please?
Thanks man, as a person who slept through al least half of my lectures, this really helped with my assignment.
Very informative and clear.